Big Brothers Big Sisters of America (BBBSA) Board Member Ryan Detert has contributed $1M to BBBSA to help kickstart life changing experiences for 10,000 Mentee (Little) and Mentor (Big) matches to introduce young people to new places, new connections and new careers with a positive mentor.
But Ryan wants to amplify his impact—so he’s teaming up with long time industry mentor and fellow BBBSA Board Member Michael Kassan to create the Changemakers Challenge: a commitment to quadruple Ryan’s gift by rallying the Advertising and Media Industry to raise an additional $4M to kickstart life changing experiences for 40,000 more matches and $100M in donated media to Change the Odds for the Next Generation.
Changemaker Challenge Goals
Raise
in Donations
Create
Match Experiences
Raise
in Donated Media
Join Us
Let’s Team Up to Change the Odds for America’s Youth
Changemakers Breakfast at NFL House During Super Bowl LIX Week
When
Thursday, February 6, 2025
from 9:00 am – 10:30 am Central Time
Where
Arnaud's, 813 Bienville St.
Hosted By
Ryan Detert
CEO of Influential
Michael Kassan
CEO of 3C Ventures
Tim Ellis
EVP & CMO, National Football League
Joel Lunenfeld
CEO, Publicis Media Exchange US
Ryan Detert, CEO of Influential, Michael Kassan, CEO of 3C Ventures, Tim Ellis, EVP and CMO of the NFL and Joel Lunenfeld, CEO of Publicis Media Exchange US invite you to an exclusive Changemakers Breakfast at the NFL House during Super Bowl LIX Week in New Orlean, Louisiana. Together, we’ll kick off the Changemakers Challenge—a bold initiative to raise $5 million and secure $100 million in donated media to connect young people with life-changing mentorship experiences created and supported by Big Brothers Big Sisters of America.
Join leaders and visionaries from across the media, marketing, and advertising industry as we unite to inspire and amplify the power of mentorship. This is your chance to:
- Learn how you can be part of a movement that will create 50,000 new mentor-mentee matches nationwide.
- Make your pledge to help us transform lives and communities.
- Connect with other changemakers committed to shaping the future for young people
Together, we can change the odds for the next generation and create an impact that’s ripple effect will last for lifetimes.
We look forward to seeing you at the Changemakers Breakfast and celebrating the power of youth mentorship!
Change the Odds
in A Big Way
INSPIRING THE CHALLENGE: RYAN & HIS BIG BROTHER, CLAYTON
Every match at Big Brothers Big Sisters changes lives—both for the Little and the Big.
Take Ryan Detert and his Big Brother Clayton: for 30 years, Clayton mentored Ryan with care and guidance, helping him become the man he is today. In turn, Ryan inspired Clayton to grow as a mentor and person.
Now, imagine the impact of 50,000 matches — 100,000 Bigs and Littles not only changing each other lives but changing the lives of their families, their communities and their industries—just like Ryan.
Learn more about Ryan and Clayton’s story here:
Watch the VideoDonate
The need for mentorship has never been greater. When you support Big Brothers Big Sisters, you can impact the lives of young people in your community.
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