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In June at the Big Brothers Big Sisters of America National Conference (BBBSA), Philadelphia Eagles Malcolm Jenkins and Rodney McCleod were recognized as the inaugural Defender of Potential Award Recipients by BBBSA  This award honors individuals who have shown extraordinary dedication to Big Brothers Big Sisters in defending the potential of children in our communities, through volunteerism, financial support and advocacy.  Jenkins and McCleod epitomize what it means to be a Defender of Potential through their work and volunteerism in Philadelphia.

Jenkins and McLeod also lended their support and influence to help create a national partnership the National Football League and the Players’ Coalition who launched the Inspire Change campaign in early 2019.  Inspire Change focuses on three main areas: education and economic advancement, police and community relations and criminal justice reform. The Inpsire Change grant funding will allow BBBS agencies to create more strong mentoring relationships.

This back-to-school season, Horizon Organic is partnering with Big Brothers Big Sisters to further our organization’s mission to help children realize their potential and confidently build their futures through one-to-one mentoring.

Horizon Organic recognizes the unlimited potential inside every child and is asking you to use the world as your stage and take to Instagram or Facebook to show your #HorizonConfiDANCE. More than 8 million kids in the US don’t have a supportive, sustained relationship with a caring adult mentor, which is why Horizon is proud to support Big Brothers Big Sisters and their continued efforts to build confidence through mentorship. According to the Big Brothers Big Sisters 2017 Youth Outcomes Survey, 92% of Littles are more confident in school after one year of mentorship with a Big.

Horizon wants to power up passions that will lead to something stronger than bones: self-confidence! We want to celebrate passions leading to confiDANCES during this back-to-school season. You can show us your confiDANCE in any way that celebrates you! Anything can be a dance move if it shows your confidence!  Whether you scored the game-winning goal, snagged that A+ on your paper or got a delicious dinner on the table by 6pm – it’s all something to celebrate!

Horizon invites you to join in its support of Big Brothers Big Sisters, furthering the organization’s mission to help children realize their potential and confidently build their futures through one-to-one mentoring.  For every dance shared on Facebook or Instagram, Horizon Organic will donate $5 to Big Brothers Big Sisters of America, up to $200K. Just use #HorizonConfiDANCE.  

Click here, to learn more.

In Comcast’s latest Annual Report, they highlighted their partnership with Big Brothers Big Sisters and shared the story of Big Brother John and Little Brother Alize.

John and Alize were matched ten years ago as a part of the inaugural “Beyond School Walls” program at Comcast. A decade later, their match is still going strong.

“I looked forward to coming to the building,” Alize says. “Growing up in the neighborhood that I grew up in, a lot of kids didn’t have that opportunity to get out the way I did. If I didn’t have that positive influence that I got from John, I wouldn’t have had the opportunities I was able to encounter now.”

The feature went on to talk about how the Beyond School Walls program “has expanded across 15 Comcast NBCUniversal locations — and changed more than 2,300 lives, both “Little” and “Big.””

“The partnership between Big Brothers Big Sisters and Comcast is probably one of the strongest partnerships in the country,” Big Brothers Big Sisters of America President and CEO Pam Iorio says. “They have been supportive of mentoring at all different levels and really started this whole Beyond School Walls concept of workplace mentoring.”

Click here, to read the full feature.

BBBSA Champion and NFL Commissioner Roger Goodell and Little Brother Tyrese

BBBSA Champion and NFL Commissioner Roger Goodell and Little Brother Tyrese

As a part of their new “Inspire Change” campaign, the NFL invited Big Brothers Big Sisters to be a part of their Annual Meeting. Big Brother Chris and Little Brother Tyrese, a “Bigs in Blue” match from BBBS of Miami, traveled from Miami to Arizona to tell their story. Off stage, they were star-struck as they met players, coaches, owners, and legends. On stage, they brought those same stars to tears.

Before going on stage, Tyrese got to meet BBBSA champion and NFL Commissioner Roger Goodell. Goodell is a former national board member of BBBSA and currently serves on the board of BBBS of NYC. He and Tyrese hugged and posed for a picture — “practicing for Draft Day,” Tyrese said.

Little Brother Tyrese meeting NFL Commissioner Roger Goodell

Big Brother Chris and Little Brother Tyrese told the crowd that their match was a perfect fit, though it might not have seemed that way at the start.

Big Brother Chris, a detective with the Miami Beach Police Department, had lost his son when he was just weeks away from high school graduation. He suffered a sudden heart attack, a result of an undiagnosed heart condition, and he died weeks later.

“To lose anyone is painful,” Chris told the audience, “but losing a child truly left a hole in my heart.”

Tyrese had suffered his own loss before moving to Miami. His cousin had been killed by police in a gang-related incident.

“When I first came to Miami from New York City, I didn’t exactly trust the police,” Tyrese said. “To be honest, no one in my neighborhood really did.”

When Chris opened up to Tyrese about losing his son, Tyrese began to see Chris as a person, not just a uniform.

“It was these losses that bound us together and made us a team,” Chris says.

Together, they worked on Tyrese’s grades, bringing them from almost failing to honor roll. Tyrese says that through his relationship with Chris, he has also developed respect for not only police but also teachers, coaches, and his mom.


Big Brother Chris and Little Brother Tyrese

Through Big Brother Big Sisters, Chris says that he—and his fellow officers—have also been building respect and relationships in their community and with their Littles.

Creating long-term relationships that help youth reach their full potential and strengthen communities is what Inspire Change is all about.

“I’m happy my Big Brother Chris has stuck by side this whole time, and when I’m off playing on Sundays with you all, he’ll still be right there by my side,” Tyrese said.

The moment was met by hug from his Big Brother and a thunderous applause from the crowd.


Big Brother Chris and Little Brother Tyrese Speaking at the NFL Annual Meeting

Afterwards, Arizona Cardinals wide receiver Larry Fitzgerald introduced Chris and Tyrese to the media, where they answered questions, just like real NFL players after games.


Big Brother Chris and Little Brother Tyrese Speaking to the Media

Big Brother Chris and Little Brother Tyrese spent the rest of their time at the NFL Annual Meeting getting advice from other NFL stars and personalities, like Seattle Seahawks quarterback Russell Wilson and his wife, Ciara; Dallas Cowboys owner Jerry Jones; and Seattle Seahawks head coach Pete Carroll. Carroll told Tyrese to work hard and keep his head on straight. With a Big Brother like Chris, that shouldn’t be a problem.

The month associated with the famous saying, “It’s gonna be May!” is finally here. With school wrapping up, summer looming, and the days getting longer, the month of May is a great month to make lasting memories with your Little. Here are 10 #LittleSuggestions for May.

1. Experience a Lantern Festival

Lantern festivals are being held all over the world. See if one is happening near you and experience the lights with your Little.

2. Celebrate Comcast Cares Day

Now in its 18th year, Comcast Cares Day is one of the largest corporate commitments to volunteerism and service in America. Find an event near you and give back to your community with your Little.

3. Watch the Kentucky Derby or Go Horseback Riding

The Kentucky Derby, called “the most exciting two minutes in sports,” takes place on the first Saturday in May. Watching the event or going horseback riding are great activities to experience with your Little.

4. Celebrate Cinco de Mayo

Cinco de Mayo can be a great way to celebrate and learn about Mexican culture with your Little. Try attending a local festival or enjoying Mexican cuisine.

5. Help your Little Celebrate Mother’s Day

For Mother’s Day, help your crafty Little make an arts-and-craft gift or help your foodie Little bake something for their mother or mother figure.

6. Ride Bikes for National Bike Month

May is National Bike Month. Spend an afternoon riding bikes through your city or on a trail with your Little.

7. Go Go-Karting

Find out who’s fastest on the track by spending an afternoon go-karting with your Little.

8. Celebrate End of School

In many areas, the school year ends in May. Celebrate with your Little over dinner or ice cream. Ask what their big takeaways from the year were and start building excitement for the summer.

9. Celebrate Memorial Day

Attending a parade, visiting a museum, or going to a memorial site are all great ways to spend Memorial Day with your Little.

10. Visit a Garden

Flowers will be in full bloom in May. Visit a botanical garden or start a small one of your own with your Little.

April. A month of pastel colors and decorated eggs. One that kicks off by celebrating jokes and pranks and wraps up with Easter and Earth Day. During the fourth month of the year, settle in to spring and have some fun with your Little. Here are 10 #LittleSuggestions for April.

1. Celebrate April Fools’ Day

On April Fools’ Day, have some fun with your Little and maybe play a kid-friendly prank on them. But, tread lightly. They may seek retribution or have something planned for you already.

2. See Shazam! (in Theaters April 5)

The new Warner Bros. movie “Shazam!” is about a child who discovers he has the power to turn into a superhero. All Littles have the potential to be super, so “Shazam!” would be a perfect movie to experience with them.

3. Try a Rain Experiment

April means April Showers. If having fun in the rain is out of the question, look into a rain experiment you can conduct with your Little.

4. Celebrate Easter

From getting dressed up, to decorating eggs, to participating in an egg hunt, there are plenty of ways to celebrate Easter with your Little.

5. Enjoy a Picnic

As the weather warms up, spend an afternoon having a picnic and watching the clouds with your Little.

6. Celebrate Earth Day

Earth Day is the perfect day to speak to your Little about the environment and the importance of protecting it. Ask what they’re learning in school about the Earth, and celebrate the holiday by planting a tree or building a birdhouse.

7. Participate in Take Our Daughters and Sons to Work Day

Take Our Daughters and Sons to Work Day is the fourth Thursday in April. Consider bringing your Little to your workplace and letting them experience what your job is like.

8. Play Some Sidewalk Games

Bored one afternoon? With a ball or some chalk, there are plenty of games you can play with your Little on the sidewalk, like hopscotch or two square.

9. Prepare Your Little for the End of the School Year

April’s arrival means the school year is wrapping up. Check in on how your Little is doing and set some goals with them for the final stretch.

10. Take/Plan to Take your Little to a Graduation

Graduations begin to take place in April. Ceremonies can be great for showing your Little how hard work in school pays off. Attend a graduation or make a plan to attend one in the coming months.

March. A month filled with green and madness. Home to both Opening Day and the first day of spring. A month with seussical and mathematical holidays. A month to internationally celebrate women, roll back time, and say goodbye to winter. The third month of the year is a great one to help grow your relationship with your Little and maybe blossom new interests and hobbies. Here are ten #LittleSuggestions for March.

1. Celebrate Dr. Seuss Day

Read some of your Little’s favorite Dr. Seuss books with them. From Green Eggs and Ham to All the Places You’ll Go, Dr. Seuss books are not only great for teaching younger Little’s to enjoy reading, but can teach Little’s of any age valuable life lessons.

2. Celebrate International Women’s Day

All across the world, events will be held in honor of International Women’s Day. Whether, you have a Little Brother or a Little Sister, attending an event with your Little can be a great way to celebrate and learn more about the social, economic, cultural, and political achievements of women.

3. Have fun over Spring Break

March is the height of Spring Break season. Celebrate your Little’s Spring Break with them by taking a trip to the beach, having a picnic, or planting a flower.

4. Take a College Tour

This time of the year is great for college tours. You could take one with your Little and get them excited for college or spark their interest in attending. If your Little is older and reaching the end of high school, visits can be a crucial in helping them choose what they want to do after graduation or where they want to go.

5. Celebrate Pi Day

For Pi Day, join your Little in some math fun or share fractions of your favorite pie.

6. Enjoy March Madness

March means March Madness. Help your sporty Little fill out their bracket and take the time to take in some of the action with them. Maybe head to the courts and play some games of HORSE or 21.

7. Celebrate St. Patrick’s Day

You and your Little can do more than just wear green to celebrate St. Patrick’s Day. Really dig into the holiday by looking into its history, attending a parade, or enjoying an Irish meal.

8. Catch a Baseball Game

Opening Day is in March. Catch a baseball game with your Little or scan the schedule to find one you want to attend before the year is up.

9. Paint with your Little

Painting can be a great activity to foster creativity or relieve stress. Lay down some newspapers, put up a blank canvas, and spend an afternoon painting works of art with your Little.

10. Visit a Skate Park

An afternoon at the skate park can be a great activity to do with your Little. You can begin to teach younger Littles to find their balance, while older Littles can probably teach you a trick or two.

Maroon 5 have teamed with the NFL and Interscope Records to donate $500,000 to Big Brothers Big Sisters of America just days before the group is slated to take the stage as halftime performers at Sunday’s Super Bowl LIII in Atlanta. A spokesperson for the Adam Levine-led group confirmed the donation to Billboard on Tuesday (Jan. 29), with a spokesperson for BBBS sharing a statement from the organization’s president and CEO Pam Iorio.

“We believe that all of our nation’s youth need someone who believes in their potential, and we are so honored that the NFL, Interscope Records, and Maroon 5 are supporting Big Brothers Big Sisters of America in our important mission,” Iorio said.

Platform will highlight ongoing engagement efforts, provide grant funding, and includes the creation of new programs to improve communities

The National Football League today announced the launch of the Inspire Change platform, showcasing the collaborative efforts of players, owners and the league to create positive change in communities across the country.

Working together with the Players Coalition, NFL teams and the league office continue to support programs and initiatives that reduce barriers to opportunity, with a focus on three priority areas:

  • Education and economic development
  • Community and police relations
  • The criminal justice system

The Inspire Change platform includes the debut of a new television spot, which will air during this weekend’s playoff games. Additional versions of the television spot will continue to air throughout the post-season, including on Super Bowl Sunday during pregame programming.

New Social Justice Grants

As part of the league’s ongoing commitment to social justice, the joint NFL players-owners working group recently approved two new social justice grants focused on the three priority areas. The grants were issued to Big Brothers Big Sisters of America (BBBSA) and Operation HOPE. BBBSA will use the funding to support agencies across the country as they create long-term mentoring relationships that empower youth to reach their full potential and help communities connect across racial and economic divides. Operation HOPE will use the funds in support of their nationwide work within underserved communities to equip young people and adults with the financial tools and education to secure a better future.

“Our vision is to create a stronger, more inclusive economy—and by extension, society through financial empowerment – and financial dignity. Think of the difference our programs make in people’s lives as they improve their FICO scores by 100 points or more. Think about the impact on families and communities as more people and more local businesses succeed. And consider the new investments and jobs that come to communities where people are financially secure and young people have the skills to be productive. We are proud to partner with the NFL as part of the Inspire Change initiative to bring meaningful impact to our communities and advance the critical dialogue on social justice taking place nationally.” – JOHN HOPE BRYANT, Operation HOPE Founder, Chairman, and Chief Executive Officer.

“We are honored to be working with the NFL on the Inspire Change Initiative. Mentoring is a proven long-term strategy for bridging gaps in academics and income, and this grant will allow our agencies to create more strong mentoring relationships,” – PAM IORIO, President and CEO of Big Brothers Big Sisters of America.

These grants build on the two grants issued last season to Dream Corps and the UNCF (United Negro College Fund). With this support, Dream Corps’ #cut50 initiative helped pass the bi-partisan First Step Act, and UNCF is developing and launching a new criminal and social justice initiative. The new program aims to alleviate the impact of mass incarceration on individuals and communities through the prism of higher education, specifically UNCF’s 37 member-institutions and other historically black colleges and universities (HBCUs). Additional grants will be announced as they are approved in the coming months.

“The coalition of bi-partisan support was the secret sauce behind the passage of the First Step Act, and the unlikely allies we brought together for the historic legislation are what we are all about — we work across deep divides to inspire change and solve America’s toughest problems. We back initiatives that close prison doors (#cut50) and open doors of opportunity (#YesWeCode) and we are excited to continue our NFL partnership for even bigger changes in the future.” – VAN JONES, President & Founder of the Dream Corps.

“For 75 years, UNCF has supported educational opportunities for the most disenfranchised communities. With the support of the NFL, this new effort will build on the history of HBCUs as some of the oldest social justice organizations in this country. Our ultimate aim is breaking the cycle of incarceration and increasing the likelihood that low-income individuals and individuals of color are on a path to educational and economic success, not prison,” – DR. MICHAEL LOMAX, President and CEO of UNCF.

The league also announced today that it will partner with digital learning curriculum leader EverFi on a high school-focused African-American History education program. NFL funding will allow thousands of students in 175 underserved schools in Arkansas, Florida, Georgia, Montana and North Carolina to take part in the digital curriculum, at no charge to the schools or students. The schools were selected by EverFi based on areas of need and biggest opportunities for impact.

Activating for Impact

Inspire Change is a comprehensive platform for social change that also includes:

  • Community activation. During Super Bowl week in Atlanta, the league will take part in several events related to social justice, including events with RISE (Ross Initiative in Sports for Equality) and Morehouse College. More details will be announced in the coming weeks. The league is also supporting the Martin Luther King, Jr. Global Youth Leadership Conference, taking place in Washington, D.C. in January in partnership with The Memorial Foundation, the builders of the Martin Luther King, Jr. Memorial on the National Mall. The event will bring together youth leaders from around the country to learn from Dr. King’s legacy of leadership and to help them develop their own voices.
  • Grassroots funding. The Players Coalition will announce the recipients of their social justice grants during Super Bowl week. The NFL Foundation continues funding social justice matching grants as submitted by current players, NFL Legends and teams. To date, the Foundation has matched 365 social justice grants from players, and 28 grants submitted by teams, totaling nearly $2 million.
  • New nationwide programming, digital content and social media support. NFL Media will also unveil programming across its platforms focused on the efforts of current and former players toward social progress and understanding. The new documentary series Indivisible launches on Tuesday, January 15, featuring real conversations with players and local leaders on the issues and values at the heart of six communities. The six-part series premieres Tuesday, January 15, with new episodes unveiled weekly across NFL Media’s digital platforms (NFL.com, NFL app, NFL YouTube and Facebook channels). In addition, on Monday, January 14, the seventh installment within the Impact & Influence series is set to premiere within NFL Total Access. The installment follows the creation of the Bears’ nine-person social justice committee and their efforts to donate more than $800,000 to local social justice efforts. All installments from the Impact & Influence series can be viewed digitally by visiting NFL.com/impactandinfluence.

Please visit www.nfl.com/inspirechange and join the conversation on social media with the hashtag #inspirechange.

Additional Information

For more information about the joint commitment of NFL players and the league to strengthening communities through social justice, please see the following:

  • Background: NFL Social Justice Initiative
  • NFL becomes the first and only sports league to endorse criminal justice reform
  • Fact Sheet: NFL Social Justice Initiative is Making an Impact
  • Additional successful Players Coalition advocacy efforts for state criminal justice reforms (2018)
    • Florida Amendment 4 – Passed with 64.5% of the vote.
    • Louisiana Amendment 2 – Passed with 64.4% of the vote.
    • Michigan Proposal 2 – Passed with 61% of the vote.
    • Michigan Proposal 3 – Passed with 66.7% of the vote.
  • NFL endorses the First Step Act
  • Club Involement
Inspire Change - NFL

Contact: Traci Otey Blunt, NFL, Traci.Blunt@nfl.com
Clare Graff, NFL, clare.graff@nfl.com

Big Brothers Big Sisters of America President and CEO, Pam Iorio, and her longtime mentor Al Barnes

This holiday season, I want to thank one of my early mentors in life.

In the 1960s, I attended Riverhills Elementary School in Temple Terrace, Florida. Back then, physical education (PE) was strenuous. We continuously ran around the track in the hot sun, climbed ropes with no safety nets, and drank water out of a hose. I’m sure none of this would be allowed today.

Our PE coach was Al Barnes. I thought Coach Barnes was the greatest. He pushed us to be better and more competitive.

When I was upset that I was never in the top three to win a weekly award for running, his advice to me was simple: “Run faster.” His no-nonsense approach motivated me to practice until I was a weekly award winner.

He taught me early on that one competes with oneself, not others, and to compete without making excuses. Throughout my life, when I face challenges, I think of Coach Barnes, and his advice to “run faster.”

Coach Barnes passed away years ago, but this holiday season, I am contributing to Big Brothers Big Sisters of America and sending a thank you card to his widow, Olga.

This holiday season, recognize the gifts a mentor gave to you by sending a thank you card.

Click here to honor your mentor